What is a “customer journey map“?
A customer journey map is the visualization of the process a person or user goes through to complete or accomplish a goal, such as a purchase. In simple terms, it compiles the series of consumer’s actions into a timeline. This process shows businesses the story of a customer’s interactions with the brand across all touch-points. Mapping the user journey allows companies to gain insights into the common pain points of the process which could in turn help them optimize and customize customer experience.
Everise CX solution experts help brand’s understand and improve the customer journey through the use of people and technology.
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